Installation in Sydney Convention Center

Rip Curl is an Australian speciality retailer of surfing sportswear and accompanying products. I used a Narrative board and Brainstorming to explore their identity and future concept design.  

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The narrative board allowed the exploration of the brand through its history and values. This brand identity is adventurous, environmentally friendly and dreamer. Being an adventurous brand inspired the task to provide a bold and daring aesthetic. Understanding their mission for sustainability this lead to the materiality of bamboo, recycled fibre and recycled timber. In the process of the narrative board, the visual of the marvellous moment just prior to the wave breaking was a recurring theme.